data driven

Build a foundation for evidence-based decision making using quantitative and qualitative data. These articles cover data collection methodologies, analytics implementation, and frameworks for translating data into action.

A group of colleagues benefiting from research democratization by sharing customer insights.

data driven

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas headshot Natalie Thomas // 8 min read

Creating a data-driven product roadmap that prevents feature bloat.

data driven

The Biggest Roadmap Mistake: Prioritizing Low-Impact Features

Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.

by caroline appert profile picture Caroline Appert // 7 min read

coworkers reviewing data on their high-value user segments.

data driven

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

experimentation and rapid testing

data driven

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

A group of colleagues making the move from intuition-led to data-driven decision-making.

data driven

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas headshot Natalie Thomas // 7 min read

meeting notes for optimization post website launch.

data driven

You Launched A New Website; What’s Next?

We're sharing our step-by-step guide to post website launch optimization so you can maximize ROI on your redesign investments.

by maggie paveza Maggie Paveza // 8 min read

A group of colleagues meeting to determine which rapid testing method to use.

data driven

Which Rapid Testing Method Should I Use?

Learn the benefits of rapid experimentation, the types of tests you can run, and how to determine which method to use when in order to de-risk your decisions so you can innovate faster.

by Natalie Thomas headshot Natalie Thomas // 9 min read

Learn the secret to the strategic value of ongoing SaaS user research.

data driven

What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by Natalie Thomas headshot Natalie Thomas // 8 min read

I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

data driven

Drive and Convert (Ep. 120): I’m Running Experiments. Why Hasn’t My Conversion Rate Gone Up?

The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 23 min read